Two sales veterans. Decades in the trenches. Fed up with CRMs that made selling harder. So we stopped complaining and built Surge — the system we always needed.
Between the two of us, we've spent decades on sales floors — dialing, texting, closing, managing teams, and watching deals fall through the cracks because the tools were garbage.
Every two years, the same story: a new CRM rolls out, promises the world, and six months in you're spending more time configuring the system than actually selling. You're paying consultants, waiting weeks for onboarding, and your team is still texting leads from their personal phones.
We got fed up. So we stopped switching and started building.
We sat down one night after losing a deal because our CRM crashed mid-follow-up. We looked at each other and said — we're done. We're building this ourselves.
They were built for project managers, IT departments, and enterprise procurement teams. Not for you. Not for us.
You shouldn't need a dedicated implementation specialist to start texting leads. Your competitors are already in the market while you're still in training sessions.
Why are you hiring a developer to configure a sales tool? A CRM should work out of the box. If it doesn't, it's not a CRM — it's a construction project.
The endless cycle: hype, buy, struggle, migrate, repeat. Every switch costs you months of productivity, thousands of dollars, and the morale of your entire team.
You submit a ticket. You wait 3 days. You get a link to a help article. Meanwhile your campaign is down and leads are going cold. We've been there. It's infuriating.
A dialer here, a texting app there, a pipeline tool somewhere else, and a Zapier account holding it all together with prayers. One thing breaks and everything breaks.
Fancy dashboards, AI buzzwords, and 400 settings nobody uses. Meanwhile the basic stuff — fast follow-up, clean pipeline, real SMS — is broken or missing entirely.
We were both deep in it — dialing hundreds of leads a day, managing pipelines on spreadsheets, texting from our personal phones. The hustle was real.
Every new platform promised to fix everything. Every one of them made us spend more time managing the tool than closing deals. The cycle never ended.
After losing a deal because our CRM crashed mid-follow-up, we made a decision: stop adapting to bad tools and start building the right one. That night, Surge was born.
We didn't hire consultants to spec it out. We built it the way we needed it — fast setup, clean pipeline, real SMS, AI that actually helps, and support that picks up the phone.
We launched, handed it to sales teams, and watched response rates triple. Appointment rates doubled. And for the first time, nobody was complaining about the CRM.
We're not a faceless SaaS company. We're still in the trenches with our customers every day — listening, improving, and making sure Surge stays the best tool for closers.
We're not investors who spotted a market gap. We're salespeople who lived the problem and refused to accept it.
Spent years running high-volume sales operations, managing teams of closers, and watching perfectly good leads die because the tools couldn't keep up. Built Surge because he was tired of apologizing to his team for bad software.
His rule: if a rep has to click more than twice to do something, it's broken. That philosophy is baked into every screen of Surge.
The technical half of the duo — but don't let that fool you. He's spent just as much time on the phones as behind a keyboard. He built Surge to be the tool he wished existed when he was closing deals himself.
His obsession: speed. Every feature in Surge is built to save time, not create it. If it doesn't make you faster, it doesn't ship.
Not to configure software. Not to attend onboarding calls. Not to file support tickets. You were hired to close deals — your tools should make that easier, not harder.
If you can't be live and texting leads within 10 minutes of signing up, something is wrong with the platform — not with you. We built Surge to be instant.
Real humans. Fast responses. People who understand sales, not just software. When something breaks, we're on it — not sending you to a knowledge base article.
CRM, dialer, SMS, AI, pipeline, campaigns — all in one place. No Zapier nightmares. No "integration fees." No single point of failure that takes down your whole operation.
Our AI doesn't require a PhD to configure. You train it on your playbook, your voice, your objection handlers — and it goes to work. Simple as that.
We're not going to get acquired and turn into enterprise bloatware. We're staying in the trenches with you — building, listening, and shipping what actually matters.
No consultants. No 2-week wait. No paying someone to build your CRM. Just get on and do what you do best — close deals.
Every feature is built to make you faster. If it slows you down, it doesn't belong in Surge. From signup to first campaign, we measure in minutes — not days.
No bots. No ticket queues that take 72 hours. Real people who know sales, know the platform, and actually care if your campaign is down. This is the one thing every other CRM gets wrong.
We cut features that confuse and double down on features that close. If your grandma can't figure out how to send a campaign, we redesign it. Simplicity is a feature.
No hidden fees. No "enterprise tier" for basic features. No paying a consultant to set it up. What you see is what you pay — and what you get is more than you expected.
Join 500+ sales teams who finally have a CRM that works as hard as they do. Your first 7 days are on us.
No credit card required · No setup fees · Cancel anytime